Innovation

To reach this beauty standard, many skincare brands have popped up in South Korea and started offering unique products that can work for different kinds of people. 

Through this competition, innovation has become one of the most defining factors considered in K-beauty. Brands race to find new and effective ways to achieve excellent-looking skin and attract customers. 

Natural Ingredients

Unlike a majority of western brands, Korean skincare favors the use of natural or nature-derived ingredients. If you’ve noticed, most skincare brands hailing from this Asian website use and advertise natural ingredients.

Some of the popular natural staples in this industry include propolis (bee glue), snail mucin, green tea extract, tea tree extract, and ginseng, among many others. 

Value for Money

Most Korean skincare items are pretty affordable compared to many other skincare brands. Usually, Korean product prices can go anywhere from $9 to $40, but higher-end brands go for around $80 to $100. 

However, in the realm of Korean skincare, even the cheaper, drugstore-priced brands can be just as, if not more, effective than luxury brands. With such prices, effective skincare doesn’t have to break the bank.

Quality and Effectiveness

Korean brands make sure they offer high-quality and effective items to their customers. The world of K-beauty is competitive, and if their products don’t have an edge over others, they’ll easily be buried by their competition.

Their items are designed to provide the best care possible for people’s skin. They offer nourishment, moisturization, hydration, and brightening properties; all of which are visible to the regular user.

Such products are also designed to provide long-term results instead of immediate visible but short-term effects. 

An Extensive Regimen

Korean skincare has become popular thanks to an extensive skincare routine that went viral a few years ago. Many have tried and tested the 10-step Korean skincare routine from beauty bloggers and influencers to the girl next door. 

What sets this apart from other viral trends is that many have noticed that, though tedious, it has brought in visible positive results for many. 

While you don’t have to follow such an extensive routine, the rules or tenets that go with it can work for those who practice it.